Presentation by Steve Darrah and Jay Poole to operations managers in Richmond, VA that reviews performance in 1993 and sets goals for 1994. Topics covered by Darrah include: industry trends, income and sales, pricing of Marlboro relative to discount brand prices, market share, the relationship between Marlboro sales internationally and nationally, distribution, risks such as federal excise tax increases and decisions by competitors that may destabilize the market, the decline of smoking in the United States, demographics of smokers, particularly by age, operations and production, the increase in sales to Russia and Eastern Europe, union relations, federal officials including Henry Waxman and David Kessler, obtaining Preferred Global Supplier status, competition with PM International, and sales to Thailand and Japan. Jay Poole focuses on healthcare reform and the federal excise tax, the Food and Drug Administration's intent to regulate tobacco as a drug, the Waxman hearings and the politicization of the concept of addiction, lawsuits against the Environmental Protection Agency and ABC News, the importance of the concept of individual responsibility to corporate legal strategy, and the effect of potential Occupational Safety and Health Administration regulations on indoor smoking bans and sales volume. He talks about the importance of political contributions to PACs and tells about how a tobacco PAC contributed to a congressional candidate from Wisconsin who, when elected, "watered down" legislation proposed by Congressman Waxman (tape ended before story was completed).

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